How It Works Case Studies For AI Teams Try our Campaign Builder

Where quests answer question marks.

YGG Pilipinas helps brands and AI teams reach further, activate faster, and retain longer in the Philippines.

See how it works
YGG Alerts
Reach millions of Filipinos.
Narrative distributed
  • Who saw it
  • Who clicked through
  • Who shared it forward
4M average reach / month
Community Questing
Know your next buyer.
Validated action captured
  • Who buys
  • What they bought
  • What they did
16K+ total questers
Metaversity
Train AI on real-world data.
AI data captured
  • Sentiment tags labeled by humans
  • Images captured and annotated
  • Miles of navigation data logged
649K+ data points for AI
Goal · Awareness
Tell stories people actually pass along.
Your content on an owned channel that already has the audience. No ad spend, no boosting.
Goal · Activation
Capture real actions that enrich every profile.
Every quest completion gives you rich behavioral data you can plug into your CRM.
Goal · Loyalty
Grow a community that comes back on its own.
Participants return and recruit without coupons, retargeting, or push notifications.
How it works

A community operating system, battle-tested on 120+ campaigns and followed by over 1M users.

The same infrastructure that built the Philippines' largest gaming community now runs brand campaigns. Here's what powers it.

01 — Distribution

YGG Alerts

A narrative partner with built-in reach. We help you craft the story and put it in front of Filipinos who actually engage — concentrated in the cities where your campaigns already run.

4M+
Avg. monthly reach
7.3%
Paid CTR vs. 3% industry avg.
$0.98
Paid CAC vs. $4–$10 mobile gaming
facebook.com / YGGALERTS
YGG Alerts Facebook page — 873K followers YGG Alerts — 873K followers close-up
YGG Alerts
YGG Alerts ✓
2h · 🌐
⋯
🚀 YOUR HEADLINE HERE
Your message to 900K+ Filipinos goes right here. Drop your announcement, launch, or news. #YGGALERTS
YOUR BRAND HERE
Your image or video
👍❤️ 2.1K 340 comments 89 shares
Check it out
02 — Activation

Community Questing

Turn every campaign into a quest. Every verified action enriches a consumer profile with behavioral tags and engagement signals — so your database gets smarter with every campaign you run.

176K+
Quest completions
16K+
Total users
120+
Quests ran
COMMUNITY QUESTING
Community Questing welcome screen — start your first quest, earn rewards instantly Community Questing dashboard — home screen with featured quest of the week Community Questing — quest categories: gaming, lifestyle, AI, food, everyday essentials Community Questing rewards storefront — XP, loot boxes, and redeemable points
Check it out
03 — Retention

Metaversity

Your best participants graduate into learning tracks and become brand ambassadors — reaching students, young professionals, and communities that grow your brand through word of mouth, not ad spend.

12K+
Learners
370+
Graduates
60+
School & government partners
9,040 of 12,384 still active at 6 months
For AI companies

Launching or scaling an AI product?

We help AI companies find early adopters, build training data, and go to market in the Philippines — across awareness, workforce, and conversion.

Text & sentiment labeling

Data Quest — political sentiment tagging at scale

Navigate partnered with YGG for the beta launch of Data Quest, a gamified data labeling platform. Questers analyzed online content — posts and comments — and tagged political sentiment to help train politically-aware AI models.

1,300
participants
~68,000
data points collected
Image & vision data collection

Tag-A-Dog — onboarding questers into Sapien's Train2Earn platform

Tag-A-Dog was a gamified bounty challenge on Sapien's Train2Earn platform, where questers submitted original images of dogs from multiple angles to help train better animal recognition AI. The campaign doubled as a fun onboarding flow into Sapien's broader labeling ecosystem.

1,200
participants
~95,835
data points collected
Embodied AI & navigation data

Earth Rovers — crowdsourced navigation data for embodied AI

FrodoBots focused on crowdsourcing data for embodied AI through gamified remote-controlled sidewalk robots. Questers remotely drove compact 4G-enabled "Earth Rovers" and collected navigation datasets from real streets. Top leaderboard participants went on to join the pioneering "Humans vs. AI" real-world robotics competition at IROS 2024 in Abu Dhabi.

120
questers
1,500+
miles of nav data

649K+ data points labeled and captured for AI.

Learn more

A flywheel built on one of the hardest audiences in digital.

Case study

YGG Play Summit

One of the largest gaming events in the world. Players, creators, students, builders, and industry leaders converged on Manila — turning the capital into the City of Play.

494M+
Media Reach
503K+
Unique Viewers
5.6K+
Event Attendees
300+
Creators
Case study

The9Bit

YGG Pilipinas served as the PH activation partner for The9Bit — a game marketplace and community hub — driving awareness, engagement, and verified participation at national scale across five months.

19.1M+
Impressions
14.5M+
Reach
3.2M+
Engagements
₱4.05
Cost per Click-Through
Case study

Parallel

A six-month user acquisition and activation campaign for Parallel TCG — moving Filipino players through a trackable funnel from sign-up to sustained high-performance play.

42.6K+
Total Sign-ups
142%
Target Achievement
7.9K+
Retained Users
Case study

Starvara

Community Questing deployed to convert Filipino consumers into verified, repeated participants across a five-week campaign window — driving sustained task completion, not just sign-ups.

183%
Sign-up Target Achievement
162%
Quest Completion Target Achievement

Every campaign makes the next one stronger.

Profiles get richer, targeting gets sharper, and engagement gets deeper every time you run.

You know more

Who they are, what they want, how they behave.

They do more

Repeat purchases, social shares, receipt uploads, check-ins.

They stay longer

Tiered rewards that give them a reason to come back.

They bring others

Referral loops where your best customers recruit the next ones.

Your first pilot is free.

Get a campaign brief tailored to your brand in 60 seconds.

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*Outputs are directional starting points built on our proprietary intelligence engine. Final briefs are reviewed and refined by our team before anything goes live.

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